The final Social Media Lab event for this semester. Fantastic way to cap off a very productive and provocative semester.
People aren’t looking for your company’s website. They’re surfing Facebook, searching YouTube and chatting on Twitter. They’re choosing their Friday night restaurant based on what their friends “like” on Facebook or recommend on Yelp. The truth is that people may need you, but they’re not looking for you.
Today’s social media platforms provide your business with the tools to become noticed, relevant and desired by your precisely targeted consumers. Learn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans to maximize your reach.
Instructor: John Heaney
How does a company make the leap from a repetitive broadcaster of a sales pitch to become an innovative publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations or every size an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity to leverage social media platforms to engage with and develop an audience of raving fans.
• What is content and how can my company leverage it?
• What companies that are deploying content properly with measurable results?
• How can I get my organization/company to start thinking more smartly about using content?
• What does it take to develop compelling content?
• How is the world of content changing?
Instructor: John Heaney
Date: February 22nd, 2010
Instructor: Michael C. DeAloia
Description: Twitter is becoming the de facto communication and knowledge share platform for millions of users on a daily basis. How best to manage your Twitter account? How do you target your followers? What systems and tools are best to manage your Twitter experience? What mobile application to use? These and other issues will be offered in the Social Media Studio’s “Twitter Tools” class. This exciting new class is scheduled for January 25th from 6:00pm – 8:00pm.
To Register: http://somestudio2.eventbrite.com
Description: One of the most difficult things about Social Media is just getting started. In this class, the Social Media Studio will help you identify the best social media program and platforms for you. This class will detail the most popular social media sites in use, their functionality and best applications. This is a perfect class for the individual hoping to join the social media realm or for a small or emerging growth company which is looking for the proper strategy to get started.
Instructor: Michael DeAloia
To Register: http://somestudio1.eventbrite.com/